"Strive to Drive" is the name of the contest in which Freedom Ford in Melbourne is giving away a new 2006 Ford Mustang to an area high school senior through a drawing.
The drawing is slated for May 27. To enter, high school seniors must bring their report card or certified transcript to Freedom Ford's location in Melbourne.
Each A grade on a student's report card gets the student three entries. Each B grade or perfect attendance gets the student one entry.
On May 20, 20 semifinalists will be randomly drawn from the entries. The semifinalists will be notified by telephone at the numbers submitted on their entry forms.
Final contestants will participate in a random key drawing. One of the keys will start the Mustang.
The giveaway is the brainchild of co-owners Jack Yancey and David Miller. Yancey said he got the idea from an article in a magazine about a business in another state doing something similar. "We would like for it (the contest) to be successful enough that we can do it every year," Yancey said.
Yancey said the Mustang was chosen because it is youth-oriented and for its retro look. "It's the logical one to work with," he said.
Yancey said the cost of the car will be coming out of the co-owners' own pockets. The winner must agree to pay all applicable sales and gift taxes on the prize as well as have liability insurance before taking the vehicle. If the winner is still a minor, the prize will be awarded in the name of the legal guardian.
"We feel very strongly about the education of young folks," Yancey said. "We hope it provides encouragement for them to do a little better."
Yancey said the car has been taken around to area schools and material has been left informing the students of the contest.
"We're leaving it up to the schools to promote it with their own kids," Yancey said. He said he is offering it as a tool to the schools.
"We're saying to the kids, 'Strive to get better grades and an education,'" Yancey said.
Students from around the area are welcome to participate, even those in the southern Missouri area. Yancey said the only requirement is that the student has to be graduating from high school in spring of 2006.