While some Missourians were celebrating Earth Day on the Capitol lawn, Gov. Bob Holden appropriately pitched Missouri's first statewide anti-litter campaign. Hip television ads, an interactive Web site and a video contest offering cash prizes will target Missouri youth."No MOre Trash!" is the campaign slogan, which initially will target the age group research shows is most likely to litter-16 to 24 year olds. The Missouri Departments of Transportation and Conservation are launching this campaign to make people aware of littering and its consequences."Annually, MoDOT spends more than $6 million to clear litter from highways throughout the state," says Stacy Armstrong, MoDOT's Adopt-a-Highway coordinator and No MOre Trash! campaign coordinator. "The goal of the campaign is to reduce litter in the first place. We would much rather use that money on roadside beautification and other projects."A video contest is one opportunity for young Missourians to help make Missouri litter free. Anyone 16 to 24 years old may submit a 30-second anti-littering video ad, which is eligible for a $200 award. Winning entries will be used to help promote the campaign. The first deadline for submitting entries is June 1. The contest will continue throughout the summer.A 30-second, humorous television commercial will also run on cable stations that attract younger viewers, such as Comedy Central, MTV and BET. The ads start this week.The new interactive Web site, www.nomoretrash.org, is a place to learn what people are doing to fight litter throughout the state and how everyone can get involved."What we want to do is plant a dream," said Lorna Domke, the Conservation Department's Outreach Chief and No MOre Trash! campaign coordinator. "Picture yourself living in a Missouri that's fresh, clean and full of life. No broken glass to hurt you, no piles of food wrappers, no discarded tires, no cigarette butts. Just you and a clean sidewalk, green lawn or clear stretch of stream."Domke said Stream Teams, which adopt sections of the state's streams and lakes, picked up more than 420 tons of trash last year, an increase of almost 100 tons over the amount collected in 2000.MoDOT and MDC are jointly providing the funds to get the No MOre Trash! campaign off the ground. The agencies hope to raise additional funds from non-government sources to expand the effort. Assisting in the No MOre Trash! effort is the Missouri Anti-litter Advisory Board established by Gov. Holden and First Lady Lori Hauser Holden. The board is composed of government, business and nonprofit organizations.Information about the No MOre Trash! campaign is available on the Internet at www.nomoretrash.org. Contest videos should be sent to: No MOre Trash! 9229 Ward Parkway, Suite 225, Kansas City, MO 64114.