First National Bank of Sharp County will shorten its name to FNBC (First National Banking Company) with a target date of Aug. 1, according to Martin Carpenter, chairman and chief executive officer of the bank.
The First National Bank of Sharp County name was established in 1973 to reflect the growing presence in Sharp County at that time. The bank was chartered in 1912 as the Bank of Ash Flat.
The FNBC name change reflects no change in ownership, management or operations, according to Carpenter.
"We have studied changing our name for the last couple of years because of our growing presence in the tri-county area," said Carpenter. "With the opening of our new branch in Mammoth Spring soon, we thought now would be the proper time to change. Plus this will give us a name we can use in the future as we explore any other growth opportunities outside of Sharp County."
Customers and people in the market place will see very little change. The bank logo itself will change just slightly to reflect the FNBC name. The change to the FNBC name will be gradual over the next few months.
"As with any company being in business as long as we have, our name is everywhere and associated with many types of events, organizations and activities. So we will change our name on signs, printed material and such when the time comes to renew our association with those entities," said Marty Sellars, president of the bank. "We hope the FNBC name will be simpler for our customers, friends and employees to use to identify us. We will answer our telephones 'FNBC' effective in August and our bank signage will start changing within the next five to six weeks. However, you will continue to see the First National Bank of Sharp County name and logo for the next several months as the phase-in takes place.
Customers will continue to use their present checks, and new ones with the new FNBC name will be issued when they place their next new order.
The bank has offices at Ash Flat, Wal-Mart Supercenter, Hardy, Cherokee Village, Melbourne and Salem. The Mammoth Spring location will open in late summer. The bank has assets of $240 million and employs approximately 110 people.