"I groom large and small dogs, and have clothes from Haute Diggity Dawg Boutique in here -- owner Dana Ellis makes most of those clothes herself for the smaller size dogs," said Rogers. "We do flea dips and baths for all variety of dogs."
Rogers got her start in the grooming business working with the mother of her then boyfriend, now husband, at her grooming shop.
"I started working in the summer and I just loved it," said Rogers. "It grew on me, plus I love animals."
Rogers and her husband, a native of Elizabeth, had spent the past 40 years living in Texas, when they decided to move back to the area.
"Since no one in Salem had a grooming salon, I opened the shop and have customers in Viola, Oxford, Salem, Cherokee Village, and I'm fixing to start grooming in Glencoe at Haute Diggity Dawg Boutique once a week," said Rogers.
Her intense love of animals has led to a partnership of sorts between herself and the Salem Police Department.
"I work with the SPCA out of Mountain Home, and when Salem took on all of these strays roaming around town, I offered to help," said Rogers. "When the police pick up a stray, they bring them here and then I meet the SPCA in Mountain Home and they take the animals to the shelter in Flippin. Chief Roork and I work side by side on this. Every few months, we'll set up out here on the square on a Friday and try to help adopt out some animals."
Buying locally is also an important concept to Rogers, especially in these tough economic times.
"I don't buy anything outside of the area, except maybe my shampoos and such," said Rogers. "I prefer to get things into the shop from local people. I like to try to encourage folks to buy locally by buying locally myself."
In the future, Rogers hopes to expand the shop to include kenneling, so local people will have a boarding option close to home, instead of having to go as far out as Ash Flat or Thayer.
So, if you're looking for a new outfit for your favorite dog, or perhaps a new toy, stop by and see Beverly Rogers at the Kountry Doggy Salon on the square in Salem.