Repeat customers are something that Jack Horrell is used to, and after serving the Highland and Hardy area since 1959, it is no wonder customers keep coming back to furnish their homes with furniture from Horrell's Furniture.
The Horrell family has been in business since 1927, although he began selling furniture in what is now the Memory Lane Mall and the Classic Crafts Mall on Main Street in Hardy in 1959.
Horrell was in business with his father, Bud, for 30 years, before going solo in the business after selling the Hardy store and inventory in 1989 and moving to their present location at Highway 62/412 at Highland across from the Highland High School to have a more spacious location.
Prior to the family being in furniture business, Jack Horrell's grandparents C.I. Sr. and Ada Horrell, sold groceries in the same location as the furniture store would later be.
Jack and his wife, Carolyn, accredit the success of a half century in business to having low overhead as well as repeat customers.
The family has not had to hire outside help other than for hauling furniture.
Horrell Furniture offers a full line of new and used furniture including living room, bedroom and dining room sets as well as recliners, coffee and end tables and bedding sets.
Carolyn said their mattress sets come with a great warranty from the manufacturer.
The Horrell family's deep roots in the community and great reputation for service and fair pricing are undoubtedly another reason for their survival through many economic downturns throughout the last 50 years.
The Horrells welcome the public to come by and visit their store in Highland. Horrell's Furniture can also order custom made furniture with a wide variety of different fabrics.