Quilters begin stitching, restaurants serve up special meals and retailers auction off goods that normally sell for hundreds of dollars.
The E-Communications LLC-owned station hosts the event, which culminates in it's biggest fundraiser of the year, the St. Jude Radiothon.
Although serving a small market compared to larger metropolitan stations, K95 has many times exceeded its fundraising goal, a feat that has earned the station numerous awards through the years.
"I think the best way to describe why our St. Jude Radiothon is so successful is because of the never-ending generosity of our listeners, our sponsors and our staff," station co-owner Lynn Hobbs said Feb. 6. "Year after year, the spirit of their faith and hope continues for the kids at St. Jude Hospital."
Hobbs said the community contributions to the radiothon are "amazing," with hosts of volunteers stopping by all day to man the phones, stuff envelopes and help in many ways. Through the years, the station has raised more than $1 million for St. Jude's.
The day of the radiothon last year, schools were cancelled because of snow, yet many teachers and students made their way to the radio station to volunteer, contributing greatly to the station's ability to raise $130,000 for St. Jude's.
"The community really stepped up. It was a wonderful day," Hobbs said.
The station has been recognized by St. Jude's as a charter fundraising sponsor for the research hospital.
In 2011, the station was honored by both the Missouri and Arkansas state broadcasters associations with first-place awards for its St. Jude's radiothon event for the amount of money raised, plus the community involvement.
"We live in an area with people who are very caring about the needs of others," Hobbs said.
Among the many items donated this year by area businesses and community members is a pair of Justin cowboy boots given by HB's Boot Corral in West Plains.
Radio station members took the boots to Memphis last year to be autographed by country artists Randy Owen, Martina McBride, Kix Brooks, The Eli Young Band and others.
Fin to Fur also contributed an Ascend kayak, valued at $480, a Gamo pellet gun and an Under Armour camouflage hoodie for the annual auction.
St. Jude's donated a Thompson Square autographed guitar for the event.
Other donations include a "Seven Dwarfs" baby quilt and Bible stand from Jerry and Chris Wyatt, and Nap-time Friends Sleeping Bags.
Other items include $500 in fertilizer from Thayer Plant Food, $500 in feed from Thayer Farm Center, a two-night stay at Grand Palace in Branson from Alton Bank, tickets to Silver Dollar City and to a Kansas City Chiefs football game, 100 gallons of farm fuel from Murphy Oil in Ash Flat, two season tickets to West Plains Speedway, $300 armless camo chair from Forschlers, livestock feed from Kemper Feeds in Alton and a special fishing trip with Tommy Garner and Crowbar Russell.
Among other business events, Grandma's Kitchen in Alton is selling cinnamon rolls for $2 through Feb. 8 with all proceeds going to St. Jude's. Keith's Auto and Tire Center in Mammoth Spring donated $1 for each tire they sold in January and up until Feb. 7.
The list of contributors from the area goes on and on.
"It's not for us," Hobbs said of the extravaganza. "It's for all the kids at St. Jude's Children's Research Hospital.
The station hosted the radiothon on Feb. 7. Call 417-264-7211 to donate.