Annual Country Cares for Kids St. Jude Radio-thon a success
Despite winter weather and the COVID-19 pandemic, the region once again showed up to raise funds for the Annual Country Cares for Kids St. Jude Radio-thon.
The successful event was held on Wednesday, Feb. 10 on KKountry 95, The Train and The Gift from 6 a.m. to 10 p.m., raising more than $202,000 for children at St. Jude Children’s Research Hospital.
Usually a goal is set every year to top the previous year’s total. However, this year was not necessarily the case.
“We didn’t really set a goal per say this year with everything going on. We were really focused on getting over $200,000 and managed to make that happen. Next year we will most likely look at setting a goal back for about $230,000 since we did $228,000 in 2020,” said Tim Eckman, General Manager and Owner.
When asked how the pandemic impacted the radio-thon, Eckman stated it affected how the event was conducted at the radio station.
“We weren’t able to allow as many people in the building and did a lot of the normal ‘in person’ interviews, over the phone,” said Eckman.
The pandemic did impact some of the annual larger donations including big events such as Fred’s Fish House St. Jude Day and the Case Auction. These events were not able to take place.
One of the many highlights of the day included a call from Randy Owen, lead singer of country band, Alabama.
In a press release from E-Communications, Owen “was responsible for starting the radio-thons across the country more than 30 years ago and talked to us about why it means so much to him.”